A television journalist shares advice, practical tips, and financial strategies from some of America's most successful investors and business leaders, including Suze Orman, John C. Bogle, Warren Buffett, Bill Gross, Susan Ivey, and Steve Forbes.
Argues that the secret to effective sales is to sell oneself first, in a guide that blends homespun humor with practical advice on learning to thrive in the business world.
Clairvoyant in its anticipation of the surge in energy prices, 'The Oil Factor' predicts an oil-price-sparked inflationary storm and offers a clearheaded plan to profit from turbulent market conditions.
Robert T. Kiyosaki - the bestselling personal finance author of all time - shows how anyone can dramatically improve their current personal financial situation by raising one's financial I.Q.
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.
Offers a systematic plan for managing the accounts of larger customers--applicable to all businesses, regardless of size or market--that ensures continuity of revenue and long-term steady growth
Provides a collection of successful business stories based on people who have applied the financial principles of Rich Dad Poor Dad and changed investment strategies.
