Filtrer
Portfolio
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Trading Up ; Why Consumers Want New Luxury Goods-And How Companies Create Them
Michael J. Silverstein, Neil Fiske
- Portfolio
- 29 Avril 2008
- 9781591840701
Why consumers want new luxury goods and how companies create them.
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Crisis Economics: A Crash Course in the Future of Finance
Nouriel Roubini
- Portfolio
- 8 Mai 2010
- 9781594202506
A leading economist reveals the methods that enabled him to predict current financial crises while drawing on parallels from other countries and time periods to offer advice on how to make sense of present-day challenges and prepare for the future.
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Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies.
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The Search ; The Inside Story of How Google and Its Rivals Changed Everything
John Battelle
- Portfolio
- 11 Octobre 2005
- 9781591840886
The story of the popular Internet search engine draws on more than 350 interviews with executives at Google and other leading technology companies, explaining how it became one of the world's leading IPOs and revealing how Google and its competitors contributed to changes in information searching and viral marketing. 40,000 first printing.
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The Knack ; How Street-smart Entrepreneurs Learn to Handle Whatever Comes Up
Bo Burlingham, Norm Brodsky
- Portfolio
- 9 Octobre 2008
- 9781591842217
A columnist for
Inc. outlines his theories about street-smart businesspeople who appear to possess unique intuitive gifts, in an anecdotal guide that shares real-life stories about how companies met various challenges by identifying potential problems, focusing on goals, and maintaining perspective. 30,000 first printing.
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How Toyota Became Number 1 ; Leadership Lessons from the World's Greatest Car Company
David Magee
- Portfolio
- 6 Novembre 2007
- 9781591841791
Leadership Lessons From the World's Greatest Car Company. A bold, prescriptive book about the strategies that have made Toyota the world's best car company.
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Argues that it's more essential than ever to become indispensable, and the key to being indispensable is overcoming the fears that hold most people back so that one can unleash his or her greatest art, passion, insight and generosity at work. By the best-selling author of Tribes .
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MacroWikinomics: Rebooting Business and the World
Don Tapscott
- Portfolio
- 12 Octobre 2010
- 9781591843726
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Draws on recent findings in neuroscience to offer insight into the roles of such intangibles as intuition, emotional intelligence, and courage in the successes of history-shaping entrepreneurs.
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The Microsoft co-founder shares the story of his life while revealing the lessons he has learned throughout his influential career, covering topics that range from his partnership with Bill Gates and his ambitions for private space travel to his world-changing initiatives and his battle against lymphoma. 80,000 first printing.
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Bury My Heart at Conference Room B ; The Unbeatable Impact of Truly Committed Managers
Stan Slap
- Portfolio
- 13 Août 2010
- 9781591843245
Draws on the insights of the author's successful workshops to counsel managers on how to apply deeply held beliefs to business environments while enabling significant rewards for supportive companies.
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The Price of Everything: Solving the Mystery of Why We Pay What We Do
Eduardo Porter
- Portfolio
- 18 Janvier 2011
- 9781591843627
An assessment of the role of value in every aspect of life explains that a price is incurred for every choice, and assesses the inherent costs of such controversial topics as joining a church, promoting longevity, and organ donation.