Shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. This book demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances.
The new book from the bestselling authors of 'The Beermat Entrepreneur' and 'The Boardroom Entrepreneur'. For everyone who knows they have to sell, but is afraid of the process, and for anyone who does sell, and is determined to make sales more than just an extra but a key part of their business strategy.
An in-depth analysis of the rapidly growing phenomenon of crowdsourcing reflects on the dramatic economic, cultural, business, and political implications of applying the open-source idea to a variety of fields outside of software development and addresses the unique opportunities and problems of this expanding trend. 80,000 first printing.
Presents a story of greed, mismanagement and dithering in which bankers seeking to make a quick buck, regulators engaged in turf wars and blame-avoidance, and governments paralyzed by the sheer scale of the problem all conspired to bring the banking system almost to its knees.
What happens when there is almost unlimited choice? When everything is available to everyone? When the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? This book shows that the future of business does not lie in hits, but in what used to be regarded as misses.
Economics is changing radically. This book surveys the cutting-edge ideas of the leading economists, physicists, biologists and cognitive scientists who are fundamentally reshaping economics, and brings their work alive for a broad audience. These researchers argue that the economy is a 'complex adaptive system'.
Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.
Shows how industrialist Ray Anderson revolutionised his company. This title covers 7 ways of sustainability: moving towards zero waste; making emissions benign; using renewable energy; instigating closed-loop recycling; ensuring transportation is resource-efficient; creating a corporate ecosystem; and, assessing costs accurately.
What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? In this book, the author considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods.
